How to Increase Your Traffic and Leads by Improving Your Marketing (SlideShare)

This presentation via HubSpot and DutchmarQ includes some remarkable statistics and data that will help you determine how to increase your traffic and leads by improving your marketing.

The study is based upon HubSpot’s 7,000+ clients and reveals the impact of the following marketing tactics:

  1. Content impact
  2. Landing Page impact
  3. Blogging impact
  4. Twitter impact
  5. Facebook impact

One of the amazing stats from the SlideShare: Companies that Blog at least 15+ times per month get 5 times more traffic than companies that don’t. And, small businesses tend to see the biggest gains in traffic when they post more articles!

How to Increase Your Web Page Conversions

Words are powerful. If you use the right ones, you can influence others to do what you want. If you use the wrong words, you are in danger of getting little to no response. This truth applies even to the words you use on your website buttons. Here’s my 2-cents worth on John Bonini’s article, […]

The 3 Secrets Behind the Writing Success of J.K. Rowling

OK, these 3 secrets to J.K. Rowling’s writing success are FASCINATING to me!

Rowling writes primarily:

  1. For her own amusement.
  2. For her own interest.
  3. For herself.

This seems so contrary to the mantra from a lot of writing “experts” who tell us to write for our audience.

Maybe it’s a chicken and the egg thing. Could it be more effective to write copy compelled by our own passions first, and then the audience to our unique voice will follow?

Lots to think about. Love it!

How to Save Time Managing Multiple WordPress Websites

Are you responsible for managing a handful of WordPress websites for yourself or your clients? Have you hit a dead-end looking for a way to save time managing multiple WordPress websites? Is this what you look like after trying to keep up with the mountain of daily WordPress maintenance, upgrade, update and security tasks? I’ve got […]

Are you ever completely stumped on what to share in your next Social Media post? Do you sometimes fee tapped-out on blog article ideas?

We’ve all been there.

Well fortunately, Leadership and Social Media platform expert, Michael Hyatt, just posted an extremely practical video to bail us all out. Enjoy 10 Different Types of Social Media Posts to Grow Your Following!

How to Save Time on Twitter by Saving Your Searches

I don’t know you, but I bet you like to save time (Some people say I have a “6th sense”). You’re busy. You’ve got lots of plates spinning, even when it comes to Social Media. So,, wouldn’t it be a relief to have even just one of your small, Social Media plates removed? Well, it’s […]

Trying to find the right Social Media platform for your business can be mind-boggling.

You don’t want to leave your business off of anything that might help draw traffic and conversions, but you also don’t want to waste valuable time on a Social Media platform that will produce little to no results.

So what do you do?

Shira Lazar, host of YouTube’s What’s Trending, does a very good job of explaining why you need to first determine where your particular market is on Social Media and then focus your marketing efforts on those platforms.

“You really need to know what you’re trying to sell, and where those communities are, and you need to be present within those communities bringing value and getting creative.” – Shira Lazar

One of the key points that Google+ specialist, Mark Traphagen, makes in this SlideShare presentation is that you cannot make the mistake of judging your Social Media marketing effectiveness based on direct sales from specific Social Media posts or even specific Social Media platforms.

Social Media platforms and posts are like billboards. They provide a constant marketing message to the audience that does have some level of impact on the potential client’s buying decision, but rarely is it direct impact.

Like the billboard, Social Media is only one factor in a sea of marketing factors that, in aggregate, work to persuade the prospect of their need for your product or service.

Marketing is a team effort using all of your tools together, not one tool solely responsible for the sale. And if you place that responsibility onto your Social Media campaigns, you’ll be making a mistake.

Drawing traffic to your website is crucial to your success.

If no one can find you, you’re screwed.

If no one sees your content, you don’t exist.

“Content is king when it comes to online marketing strategies.” – Alex Miser

That’s why creating high quality, compelling content that engages your audience and bumps up your ranking in Google is your Holy Grail.

Alex Miser points out the following stats supporting the value of content marketing:

  • B2B marketers that use blogs generate 67% more leads.
  • Videos on Landing Pages increase conversions by 86%.
  • 44% of email recipients made at least one purchase based on a promotional email.

Your blog, videos, social media platforms, targeted emails, and white papers are all avenues you must use to market your business and services to your niche.

Take action TODAY to get your content marketing campaigns off the ground!

This SlideShare from HubSpot has some of the very best sales-related quotes from Mad Men’s brilliant, yet tortured leader of advertising, Don Draper.

My favorite: “Success comes from standing out, not fitting in.”

Not familiar with Mad Men? Here’s a snippet from the most recent episode of Season 7: