Admit it. We all want someone to come along who can provide our business with a guaranteed search engine ranking. And some SEO firms are more than happy to be that someone. To be that SEO hero. To swoop in past everyone else and rescue your business from the Search Engine monsters that are chewing […]
With 140-character Twitter tweets and 6-second Vine videos, the need to communicate our value on a smaller screen and in smaller amounts of time is clear.
Folks, you’ve got to write a lot of blog posts if you want to keep us with the Joneses. Carly Stec with Impact Branding & Design makes some terrific points in her recent article, “Why You Should Keep Blogging (Even When It Feels Like No One is Reading)”. It doesn’t matter if you have millions of […]
Fascinating interview of Katie Paine by Jason Falls with Social Media Explorer TV! Jason asks Katie (a.k.a. “The Queen of Metrics”) to explain how to prove the ROI of a business’ Social Media investment.
Katie points out that before you can measure Social Media ROI, you have to determine what your “R” (Return) is. What sort of “return” are you looking to quantify?
She goes on to say that “ROI in Social Media is NOT defined in terms of eyeballs or in terms of numbers” because there are too many variables that don’t allow for clean metrics.
The bottom line is whether or not your Social Media efforts are reaching the right eyeballs and are you creating engagement with that audience.
This would be a great interview to watch with a potential client to help educate them on the realities of Social Media metrics and to set expectations for the client.
How to Increase Your Traffic and Leads by Improving Your Marketing (SlideShare)
The study is based upon HubSpot’s 7,000+ clients and reveals the impact of the following marketing tactics:
- Content impact
- Landing Page impact
- Blogging impact
- Twitter impact
- Facebook impact
One of the amazing stats from the SlideShare: Companies that Blog at least 15+ times per month get 5 times more traffic than companies that don’t. And, small businesses tend to see the biggest gains in traffic when they post more articles!
The 3 Secrets Behind the Writing Success of J.K. Rowling
— Jon Winokur (@AdviceToWriters) November 24, 2014
OK, these 3 secrets to J.K. Rowling’s writing success are FASCINATING to me!
Rowling writes primarily:
- For her own amusement.
- For her own interest.
- For herself.
This seems so contrary to the mantra from a lot of writing “experts” who tell us to write for our audience.
Maybe it’s a chicken and the egg thing. Could it be more effective to write copy compelled by our own passions first, and then the audience to our unique voice will follow?
Lots to think about. Love it!