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Facebook and Twitter are the 1-2 Social Media punch that most businesses pour their social media marketing efforts and dollars into.

But are there other social media tactics that your business may be ignoring that are costing you business?

Entrepreneur’s recent video, “The Social Platforms You’ve Overlooked”, explores 3 social media tactics that you could be letting fall through the cracks.

Eric Siu with Single Grain points out the power of YouTube advertising, Jim Joseph with Cohn & Wolfe believes that “anything can be social if you try hard enough”, and Social Media Manager, Christine Skiffington, points out that “your employees can also be your biggest brand advocates.”