Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference. They say they want to be distinctive to consumers but often, in their heart of hearts, they actually want to align (read conform) with the rest of the industry. One of the key issues for that is an uncertainty on the part of brand makers and decision makers to find a starting point.
In some ways that’s actually less difficult and daunting than it first appears. Begin with a premise that is truly one degree away from your rivals. By logically progressing that premise over time, and with strong discipline, you will build a brand that is consistently and markedly different.
Moneypenny’s 2¢ Worth: [pullquote]Be different. Be unique. Set yourself apart from the competition.[/pullquote] These are all important strategies for growing your audience and becoming the “go to” leader in your field. But HOW do we differentiate ourselves, communicate our uniqueness, and separate ourselves from the pack? Derrick Daye shares 50 of the best methods to differentiate your brand . . .