Asking for “Likes” on Facebook? You’re About to Get Punched in the Face!

Woman being punched in the face via Shutterstock.com

I can’t imagine engaging with someone face-to-face and asking them to “Like” me as a person or a business. Apparently, Facebook is not too keen on the idea either and so they are about to snuff out that tactic pronto.

There are three categories of spam Facebook says it is targeting in the News Feed. The first is called “like-baiting.” It defines this as explicitly asking readers to like, comment or share a post “in order to get additional distribution beyond what the post would normally receive.”

While these types of posts can drive engagement, Facebook says responses to these posts show that readers find them 15 percent less relevant than other stories with comparable “Like” and share numbers.

Image credit: Shutterstock.com

Social Media Consultant

John Moneypenny is a Social Media Marketing Consultant in Denver, CO. He helps small businesses and entrepreneurs learn how to use Social Media Marketing to engage their clients, develop their brand, and increase profits.