I can’t imagine engaging with someone face-to-face and asking them to “Like” me as a person or a business. Apparently, Facebook is not too keen on the idea either and so they are about to snuff out that tactic pronto.
— Pam Moore (@PamMktgNut) June 3, 2014
There are three categories of spam Facebook says it is targeting in the News Feed. The first is called “like-baiting.” It defines this as explicitly asking readers to like, comment or share a post “in order to get additional distribution beyond what the post would normally receive.”
While these types of posts can drive engagement, Facebook says responses to these posts show that readers find them 15 percent less relevant than other stories with comparable “Like” and share numbers.
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