“Social Media in a Nutshell”
by Pam Moore

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Social Zoom Factor
August 15, 2014

Pam Moore - Social Zoom Factor

I first discovered Pam Moore (a.k.a. “The Marketing Nut”) last year on Twitter.

It seemed like every time I did a search for valuable, practical content on Twitter about anything related to Social Media, Pam’s tweets would show up in the search results time and time again.

“The heartbeat of social media is people. It’s people who write and send the tweets, take the photos, record the videos and engage in conversation. We must take a step back from the technology and embrace the human factor in order to zoom real results.” – Pam Moore

Now I’m no genius (ask my wife), but I knew this woman was social media “sharp” and I should probably follow her. Little did I know that I had stumbled upon a gold mine of killer marketing tips and strategies that I may never be able to sift all the way through.

As you’ve gathered, I’m a big fan of Pam’s. She is very generous with her knowledge and advice about this crazy social media world we’re all connected to.

My way of giving back to her is to share some of the powerful content she creates with you. In this case, it’s one of Pam’s very best podcasts, “Social Media in a Nutshell”. Enjoy!

Episode Highlights

  • What is social media in a nutshell?
  • Importance of focusing on the human factor and not just tools and technology
  • Doing social media vs being socially relevant
  • Heartbeat of social media is people
  • How online relationships are similar to offline relationships