How to Increase Your Traffic and Leads by Improving Your Marketing (SlideShare)
This presentation via HubSpot and DutchmarQ includes some remarkable statistics and data that will help you determine how to increase your traffic and leads by improving your marketing.
The study is based upon HubSpot’s 7,000+ clients and reveals the impact of the following marketing tactics:
- Content impact
- Landing Page impact
- Blogging impact
- Twitter impact
- Facebook impact
One of the amazing stats from the SlideShare: Companies that Blog at least 15+ times per month get 5 times more traffic than companies that don’t. And, small businesses tend to see the biggest gains in traffic when they post more articles!
One of the key points that Google+ specialist, Mark Traphagen, makes in this SlideShare presentation is that you cannot make the mistake of judging your Social Media marketing effectiveness based on direct sales from specific Social Media posts or even specific Social Media platforms.
Social Media platforms and posts are like billboards. They provide a constant marketing message to the audience that does have some level of impact on the potential client’s buying decision, but rarely is it direct impact.
Like the billboard, Social Media is only one factor in a sea of marketing factors that, in aggregate, work to persuade the prospect of their need for your product or service.
Marketing is a team effort using all of your tools together, not one tool solely responsible for the sale. And if you place that responsibility onto your Social Media campaigns, you’ll be making a mistake.
This SlideShare from HubSpot has some of the very best sales-related quotes from Mad Men’s brilliant, yet tortured leader of advertising, Don Draper.
My favorite: “Success comes from standing out, not fitting in.”
Not familiar with Mad Men? Here’s a snippet from the most recent episode of Season 7: