Moneypenny’s 2¢ Worth: According to email marketing expert, Jason Moore with Aweber, the big marketing secret today is to educate your audience first and the sales will follow. He believes that the very best medium to accomplish this strategy is online video. Videos can be compelling, entertaining and educational without coming across like you’re pushing your product or service on the viewer.
“Even if you are a brand-new, one-horse operation with a tiny budget, you too can create impactful videos for marketing content.” – Jason Moore
When it comes to content marketing, successful companies and entrepreneurs now see that providing valuable, educational content is a priority over promoting its products or services. Want proof? Gary Vaynerchuk, one of the most respected and successful marketers today, breaks down how “content marketing” is changing the face of advertising for many of the world’s top brands:
Whether it’s through video or written articles or podcasts or any other vehicle, you have to make sure you are utilizing your marketing platforms to help people and to solve their problems first. [pullquote position=”right”]People can smell a sales pitch from a mile away and they are tired of the stink. What they want is to find the source that will give them what they want without feeling like they’re being manipulated toward a sale.[/pullquote]
In his recent article, “Why Education is a Powerful Content Marketing Strategy: 17 Examples”, Content Marketing Institute Founder, Joe Pulizzi, puts content marketing into proper perspective:
“Think about this truth: Our customers don’t care about our products or services; they care about themselves. If we buy into this, then we must also accept that the majority of the information we produce for marketing purposes cannot be about ourselves. Our content must be based on fulfilling our customers’ needs and interests, so that they come to build a trusted and emotional connection with our brands.”
It’s way past time to bag the “old school” way of making sales. You need to be different. You need to set yourself apart by giving value first without directly pushing for the sale. Trust that as you continue to provide high quality, valuable and practical advice to your market, they will eventually respond in the form of increased sales to your business.
It’s all very simple. It’s content marketing 101 . . . give before you get.
What is your 2¢ worth? I’d really like to know. Take a second and share your comments, thoughts, and suggestions below. Your perspective is valuable to all. Thanks in advance!