Moneypenny’s 2¢ worth: Skateboard legend and successful entrepreneur, Tony Hawk, has always followed his interests with passion and with commitment.[pullquote position=”right”] It didn’t matter to Hawk that when he first started skateboarding, the sport was of little interest to the masses. He had a dream to be the best at what he loved and to stand-out among all other competitors, and this is what built his personal brand.[/pullquote] He was ahead of the curve. He was on the cutting edge of something that would eventually become extremely popular. And he was at the head of the line when everyone looked up to see who would lead. Tony’s best piece of advice for those seeking to establish and build their brand: “Keep control of your brand and represent it well. Know your strengths and your weaknesses, and hire people you trust who have the strengths that can balance out your weaknesses.”
If you’re a Baby Boomer, you may not have a skateboarding background. Heck, you may not even know who Tony Hawk is. But, you can see the common thread that he has with all successful builders of their personal brand . . . passion, commitment, and a disregard for what others think he should or shouldn’t be doing. Go for it!