Google is everywhere. From Google Search to Google Maps, Google Earth to Google Docs, Gmail, GCal, GChat, all the way over to YouTube, Android, Google Play and Chrome web browser. Chances are that you’ve likely used a Google product. Interestingly enough, many people still believe that Google Plus (G+) is a ghost town
[pullquote position=”right”]Fact: over 500 million people are currently on Google+ and approximately 343 million of them are actively sharing, +1’ing, “recommending” and taking action every month.[/pullquote] Earlier this year, Google+ was named the second largest active social network in the world, after Facebook (and beating out Twitter and YouTube). As the network gains popularity, it’s important to understand the value it can provide your business when approached correctly.
The purpose of Google+ is to make all of your Google experiences better and more connected. Think of it as a central profile that points all of your Google activity back to you or your business. Add your true identity, your relationships (social graph of connect), share and provide recommendations (+1) to your followers and people you care about and trust. From there, connect over shared interests and discover content that you may have overlooked otherwise.
In Sam Milbrath’s article above, “Google+ for Brands: 4 Reasons Your Brand Should Be on it”, she points out that once established on Google+, you will be easier to find on the web, you and your audience will have much better social engagement, your marketing efforts will be more effective, and you’ll be able to measure your impact across the webosphere more accurately.
Google+ is kind of the red-headed step child at this point, but not for long. Now is the time to get ahead of the wave and establish your personal brand on this growing beast.
What is your 2¢ worth? I’d really like to know. Take a second and share your comments, thoughts, and suggestions below. Your perspective is valuable to all. Thanks in advance!
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