Admit it. We all want someone to come along who can provide our business with a guaranteed search engine ranking.
And some SEO firms are more than happy to be that someone. To be that SEO hero. To swoop in past everyone else and rescue your business from the Search Engine monsters that are chewing up and spitting out your site somewhere on page 27.
But let’s face facts. We all know that a guaranteed search engine ranking is a myth. It’s no more achievable than a guaranteed 10-day weather forecast. There are too many variables. Too many factors out of our control.
Quick Tip: If an SEO firm offers you a guaranteed search engine ranking, my advice to you is to make like Forest Gump and . . .
That’s not to say that experienced, knowledgable, and reputable SEO firms can’t position your site in the most favorable way for the latest search engine algorithms. They can. But as much as they try to keep up with the latest changes and updates, SEO companies don’t control web page rankings, the Search Engines do.
With that said, let’s take a look at the top 10 quotes debunking the guaranteed search engine myth from an article courtesy of Joshua Steimle, entitled “Why the Best SEO Firms Don’t Offer Guranteed Results.”
A company that promises you that you will reach the first page of the search rankings is just blowing smoke. A reliable SEO company will make several recommendations to improve your local SEO rankings, and will have a track record of helping other generate more traffic and leads. SEO companies that make promises they cannot guarantee are likely desperate for your business. Run!
– Jay Torrence, Founder @PersistSEO
Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Auto mechanics work with mass produced, predictable parts. Shipping companies, like FedEx and DHL, have turned logistics into a well-oiled machine. But search engines control rankings (not SEO firms), and therefore SEO is an inherently less predictable, less scientific service. To guarantee results is to be somewhat disingenuous from the start.
– Joshua Steimle, Founder, MWI
Search rank guarantees are malarkey. Anxieties of the unknown are very real. A good SEO agency authentically boosts customer confidence with education, clear expectations, and business goal alignment. A great SEO agency backs that up with supporting data/evidence, expert credentials, social proof, and relevant case studies. Bottom line, don’t make promises your agency, track record, or content can’t cash.
– Angie Schottmuller, Director of Optimization, Three Deep Marketing
Offering a guarantee goes against the idea of inbound marketing. If you have to ask about a guarantee, you probably aren’t ready to be a client because you aren’t financially stable enough to make the investment.
– Alex Houg, Founder, Portage Co.
We don’t control the algorithms. Google makes hundreds, if not thousands, of changes to their algorithm each year. As SEOs, we can guarantee that we’ll bring a site into line with best practices around visibility, discoverability, authority and audience appeal. But we don’t control the little things that Google tweaks and changes, and those can impact rankings, too.
– Ian Lurie, CEO, Portent, Inc.
Oftentimes, clients or prospects ask about guarantees when referencing keyword rankings … Keyword rankings fluctuate on their own due to competitor efforts, search engine algorithm updates, and are also largely personalized to one’s location and history. Controlling a ranking is near impossible and search engines positions are fickle.
– Jordan Kasteler, Sr. SEO Manager, Red Door Interactive
I’d be wary of any guarantee by an SEO firm that centers around guaranteeing Google’s algorithm will react in a certain way. In my opinion, even a Google engineer can’t guarantee that the algorithm will act a certain way six months down the line.
– Rae Hoffman, CEO, PushFire
Well, there you go. Some very powerful insights into the guaranteed search engine ranking myth. What are your thoughts on the topic? Do you agree or disagree with the premise that it is a myth? Share your comments below and remember to “keep it simple, but significant.”