Words are powerful. If you use the right ones, you can influence others to do what you want. If you use the wrong words, you are in danger of getting little to no response.
This truth applies even to the words you use on your website buttons.
[dropshadowbox align=”center” effect=”lifted-both” width=”550px” height=”” background_color=”#eeeeee” border_width=”1″ border_color=”#dddddd” ]”Can you increase conversions … by simply changing up the button text? We did.” – John Bonini[/dropshadowbox]
Here’s my 2-cents worth on John Bonini’s article, “The Art of Writing Button Text That Can Double Your Conversions”:
- Use HubSpot’s Page Performance tool to find out if your web page has crappy traffic and, therefore, poor conversion rates.
- If traffic is not the problem, you might want to consider rewriting the page or the headline.
- More likely, you will find that your button text is the culprit.
- Sometimes it is the smallest change to your content that will make the biggest difference.
- Don’t assume that your conversion problem will be solved with more traffic.
- Button text formula (via Joanna Wiebe): “Show me [fill in the blank with what your customer wants to do]
- Button text example: “Show me [how to write simpler, more significant blog posts.”]
- Go through all of your web pages that have Call-to-Action (CTA) buttons on them and try the formula.
- Measure the results of the button text changes after 30 days and see if it makes a difference.
Bottom line: Make simple changes to your button text and you just might increase your web page conversions.
What about your 2-cents worth? Any thoughts or ideas you’d like to add? Add your comments below . . .