One of my very first clients was Industrial Electronic Repair. How much more boring can you get? I couldn’t get any pretty pictures for Pinterest, and no one wanted to know about our craft on Facebook. In fact, social media marketing was so fairly new at the time, that industrial-anything was difficult to build a community for. So, with such an obscure niche, how do you do social media for incredibly boring industries that simply aren’t made for social media? You engage.
Maybe you’ve recently been told by your boss to start getting the company on social media, or you’re the boss and you know you’ve got to start participating. Don’t worry, there are still ways to engage on social media in boring industries.
See full story on r3socialmedia.com
Moneypenny’s 2¢ Worth: Loved this article by Social Media Marketing specialist, Roxanne R. Roark, especially her suggestion to kick things off on Twitter. [pullquote position=”left”]It’s always a good idea to go with the KISS method at first instead of trying to eat the social media marketing “elephant” in one bite . . . and Twitter is about as simple as it gets.[/pullquote] Another route to take with “boring industries” would be to use humor to grab a market’s attention and to increase engagement. An example might be DollarShaveClub.com which took a boring industry like razor blades and now attracts an enormous market of “fans” through their tongue-in-cheek humor.
What is your 2¢ worth? I’d really like to know. Take a second and share your comments, thoughts, and suggestions below. Your perspective is valuable to all. Thanks in advance!
Image courtesy of r3socialmedia.com