Trying to find the right Social Media platform for your business can be mind-boggling.

You don’t want to leave your business off of anything that might help draw traffic and conversions, but you also don’t want to waste valuable time on a Social Media platform that will produce little to no results.

So what do you do?

Shira Lazar, host of YouTube’s What’s Trending, does a very good job of explaining why you need to first determine where your particular market is on Social Media and then focus your marketing efforts on those platforms.

“You really need to know what you’re trying to sell, and where those communities are, and you need to be present within those communities bringing value and getting creative.” – Shira Lazar